Guest Blog – Social Studies Has a Whole New Meaning for This Generation

by collegelife on April 25, 2012

Students today have access to an unprecedented amount of information. Between search engines, social networking and mobile devices, there’s more information available than anyone could process in a lifetime.

Trying to make sense of this flood of information can be daunting, however, and when you couple that with the often-hectic lifestyle of a college student, it can be overwhelming. Luckily, there’s an array of online tools and apps to help students do just about everything from renting textbooks to managing finances and ordering dinner.

Yes, There Is an App For That
Finance apps like PageOnce and Loot help students manage their money by tracking their spending and keeping an eye on their budget. Students can record or sync cash and credit transactions to their mobile device. Some apps also will track student loans and PayPal spending.

Apps like Google Shopper are great for those who want to comparison shop without the legwork. These apps can help students stay on budget by finding the lowest prices on everything from textbooks to clothes and electronics.

Other apps help students study and keep tabs on schoolwork. Students can use their mobile device to access the dictionary, the periodic table of elements, graphing calculators and other tools. Students can also use apps to create flashcards, brush up on foreign languages and build their vocabulary.

Other apps such as Evernote, CoursePro and StudyDroid help students record notes, organize course content and manage assignments. Students can use apps like Bigwords to rent textbooks on the go.

And for those who have trouble waking up and getting to class on time, there’s the Morning Routine app, which requires users to scan a barcode before the alarm shuts off. Try sleeping through that one.

Universities and Colleges Are Going Mobile Too
Although some may feel that the proliferation of mobile devices has created a distracted student body, many people at the university and college level are embracing new mobile marketing trends to interact with and engage students.

As mobile devices become more powerful and affordable, universities are realizing their potential to enhance student learning and campus life. Universities are developing their own apps to do everything from sending SMS alerts for security issues to keeping students updated on campus events and transportation with real-time data.

Some colleges are experimenting with using e-commerce and mobile technology to allow students to pay for items on campus using their phone. Others are engaging students by developing games and other content intended to be easily shareable on social networks.

Social and Mobile: Key Ingredients to Student Connectedness
For many students – particularly those who are away from home and on their own for the first time – social media is the key to feeling connected. They often use a smartphone to access the Web and social networks. Having a larger social network can make students feel as if they have higher levels of support.

Colleges and universities also have taken the lead in using social media as part of their marketing and recruiting plans. They recognize that, in order to interact with and engage tech-savvy prospective students, they can’t afford not to jump on the social media bandwagon.

But What About Grades?
In case you’re worried about spending too much time online and neglecting your studies, you can probably relax. According to a study conducted at the University of New Hampshire, there is no correlation between grades and the amount of time students spend using social media and mobile devices.

So, go ahead and download some apps and be active on your social network. It may just be the key to staying organized and on budget.


This guest post was provided by University Alliance and submitted on behalf of University of San Francisco.  USF offers online marketing certificate courses including SEO training, search engine marketing, social media training, mobile marketing and more.  To learn more about University of San Francisco’s certificate programs visit


{ 1 comment… read it below or add one }

Medina May 4, 2012 at 3:49 am

I tried looking for that alarm clock app but i could not find it..any help?

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