Changing textbooks was a dream of Steven Jobs as well as reinventing our TV remotes. Apple announced this week their new iBooks 2software in their quest to “reinvent textbooks” and allow users to create their own books with iBooks Author. It’s a little unusual for them to have such a major announcement without including new hardware. Speaking of hardware, students and parents will still have to buy the iPad to use the iBooks. iPads start at $499.
The new Apple books are priced at $14.99 and has a lot less effect on upper education, mostly on the primary and secondary levels. In most cases it will be a luxury item if the physical textbooks are provided by the school system. However, they are going to set the standard of what e-books are to evolve. Plus, they are interactive and fun to use.
Also from Apple this week are their earnings estimates. According to CNET “Obliterating its own earnings estimates, Apple reported quarterly revenue of $46.33 billion and profits of $13.06 billion.” Not bad for a company that started in Job’s parents garage with money he got from selling a VW and his partner sold a calculator.
However, all that glitters is not gold. CNET also highlighted “an in-depth New York Times report that profiled hazardous factory conditions linked to scores of injuries and a handful of deaths. The report recounted an explosion at a plant in Chengdu that killed four, focusing on the final months for Lai Xiaodong, a 22-year-old who had worked a few months at the Foxconn Technologies plant where the iPad is produced.”
More Apple news this week – 85 million people have signed up for an iCloud. If you’ve ever lost your data, music or photos, you know the value of having a backup plan. We like clouds.
Finally, app of the week – iNstein College – a new puzzle solving game. ”Great for brain training and time kill”. You might even learn some great useless trivia.
Now, go make some “A”s.